Partnerships
 Associations
As an extension of our general audience, we engage in two main types of partnerships. One involves larger associations, the other individual organizations. These types of partnerships revolve around education and training. Our partnership with the Pennsylvania Bankers Association, for example, allows us to offer our webinar and online workshop training classes to the association members and participating financial institutions. We also partner with some organizations which syndicate our content. This might be used to educate their customers, general employees, and/or senior managers. The point is that our content is seen as being much more valuable than a typical publication would offer as we delve much deeper into education and training.
Conference and event partnerships
The second type of partnership involves conferences and events. Live events continue to bring many aspects of the industry face-to-face, and our subscribers are interested in attending these events. We cover pure banking events such as the BAI Retail Delivery Conference, government events such as FOSE, healthcare events such as HIMSS, and also technology-centric events such as the RSA Conference or Black Hat. During these events, we actively network with vendors and attendees to record their take on each conference and their opinions on information security trends within vertical industries. |
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