Value of a Lead
Here would be a slightly different view
of the previous chart this time showing a
sort of continuum with "technology" on the
extreme left and "business" on the
extreme right. You can see some of the
topics associated with each section
of the continuum.
Many of the items listed could be tied into
vendor solutions which, depending on how
the marketing message is structured, might
be more apt to target a technology title vs. a
business title. The point is that compliance
ties both technology and business
requirements together.
| IT Infrastructure & Systems |
Compliance |
Business/Brand |
- Emerging Technology
- ID & Access Management
- Web Security
- Application Security
- Messaging Security
- Authentication
- Storage
- Physical Security
|
- PCI
- Gramm-Leach-Bliley
- Sarbanes-Oxley
- ID Theft Red Flags
- Bank Secrecy Act
- FFIEC Authentication
- Compliance
- FISMA
- Patriot Act
|
- GRC
- Customer Trust
- Identity Theft
- Anti-Phishing
- Insider Fraud
- Business Continuity
- Anti-Money Laundering
- Education & Awareness
- Risk Management
- Physical Security
|
|
 |
