Is Your Media Strategy Anti-Social?

July 7, 2010 | Read this Article On a recent weekday morning, our editors published an interview with entrepreneur Guy Kawasaki. Within minutes, dozens of readers promoted the piece on Twitter. Within an hour, Kawasaki himself tweeted the interview to his 261,000 followers. Soon the piece had scores of re-tweets and thousands of page views.

Such is the power of the major social networking sites - Twitter, LinkedIn and Facebook. By cultivating communities of customers and their networks, organizations find social media to be an instant, effective medium to deliver real-time information to a targeted, eager audience.

"[Social networking]has immense implications for a business organization in almost every part of the company from marketing, sales, advertising, customer service, getting new customers, customer acquisitions -- all of..